Cayman Islands Partners WIth Eco-Tourism Portal

The Cayman Islands Department of Tourism in Europe has partnered with leading eco-tourism portal responsibletravel.com to give the islands’ accommodation and nature based attractions the opportunity to showcase its products to environmentally-aware travellers from the UK – at no or minimal cost to operators.  

The site was started up more than 10 years ago by The Body Shop’s Justin Francis and founder Anita Roddick and is now the world’s leading provider of ‘green’ holidays, with 350,000 visitors a month and an active database of 150,000. The site also provides its members with valuable marketing support and ultimately will be directing site visitors to make enquiries and bookings direct to operation owners in Cayman.  

An online Insiders’ Guide has been developed for the site, written by leading dive and travel writer Tim Ecott, a regular visitor to the islands, revealing Cayman’s wealth of accommodation, nature-based tours and attractions.  

The public relations campaign to launch the new partnership resulted in widespread coverage including a recent article in the UK’s national newspaper, The Independent, on Sunday.  

The Cayman Islands was featured and promoted as Destination of the Month for February 2012. 

Accommodation owners, tourist attractions and small tour operations were encouraged by the tourism department to consider their eligibility for registration which would enable them to avail of ongoing promotions around the partnership. To be listed, each operation should give specific details of how they minimise the negative and maximise the positive impacts of tourism in Cayman and make the natural attributes of the islands available to visitors.